Case Studies
From Broken Tracking & Junk Leads to 409 Qualified Calls
This firm's Google Ads campaigns were optimizing around inaccurate conversion data and low-quality form submissions. Broken form tracking was inflating reported conversions, while form fills and calls were both treated as primary campaign goals—giving Google misleading signals and generating inquiries the sales team struggled to reach.
We corrected and tested the conversion tracking, analyzed how the firm's sales team actually handled new inquiries, and identified phone calls as the higher-value conversion action. The campaigns were restructured around call-driven intent, tighter keyword targeting, negative keywords, and search-focused ad copy.
The result: 409 calls generated from $5.32K in ad spend at an $8.70 tracked cost per conversion—while reducing the team's reliance on chasing unresponsive form leads and aligning the campaigns with the firm's call-based sales process.
Migration Agency
Turning Search Data Into a High-Intent Call Generation Strategy
This Google Ads campaign was strategically managed and continuously optimized to generate high-intent inquiries for the business. Through detailed keyword analysis, search term refinement, negative keyword filtering, ad copy improvements, and ongoing budget optimization, we focused spend on the searches producing the strongest results.
High-performing keywords achieved conversion rates of up to 9.26%, with a single keyword generating 120+ phone calls, allowing us to prioritize proven search intent and maximize campaign performance.
The result: 2.93K targeted clicks, 123 conversions, and 176 phone calls from $9.01K in ad spend—delivering a consistent flow of high-intent inquiries through Google Search.
Study Abroad Agency
Cutting Ad Spend by Nearly 90% While boosting Call Volume
This Google Ads campaign was spending $12.5K to generate 378 calls, but the account had significant room for greater cost efficiency. Through campaign restructuring, tighter keyword targeting, search term refinement, negative keyword optimization, and improved budget allocation, we focused spend on the searches most likely to generate direct inquiries.
Following optimization, the campaign generated 151 calls from just $1.4K in ad spend, while impression share increased from 1.47% to 4.69%.
The result: a dramatic reduction in advertising costs while maintaining strong call volume and significantly improving overall campaign efficiency—allowing the business to generate phone inquiries at a fraction of its previous ad spend.
Legal Injury Firm
Building a Consistent Flow of Consultation Bookings Through Meta Ads
This visa services firm needed a more consistent way to generate qualified inquiries beyond relying on organic traffic and unpredictable lead flow. We developed targeted Meta advertising campaigns using a combination of image and video creatives, with messaging built around specific visa services and the intent of the audience.
By continuously testing creative formats, campaign angles, audiences, and lead generation strategies, we identified the campaigns and ads producing stronger-quality inquiries and focused budget around what was working.
The result: a consistent flow of qualified leads through Meta Ads, with campaigns generating leads at costs as low as $1.85 and $9.06 per result—helping the firm create a more predictable and scalable source of new client opportunities.
Visa Services Firm
Real campaigns. Real results. See how we've helped service businesses generate more leads and customer opportunities through performance-driven marketing
More Case Studies will be posted soon! Stay tuned.
Quick Links
We respect your privacy. Your information is kept secure and never sold or shared for marketing purposes.
© 2026 Pipeline Revenue. All rights reserved. Privacy Policy | Terms & Conditions